Sales & Marketing

Change and educate consumer’s dietary knowledge and awareness towards beef consumption through

• Educational seminars and consumer road shows

• Advertisement and below the line communications

• Well publicised nationwide campaign

• Creation of quality appreciation between different beef types available in the market

Creation of quality local beef supply by providing

• Quality assurance throughout entire supply chain process via identification and endorsements of international quality standards, health and Halal certifications

• Strong and prominent branding for NFC products to compete with quality imported beef

• Alternative supply of quality beef products at competitive prices for the mass market

• Stringent control and management of the ‘cold supply chain’

Establish strong alliances throughout the supply chain by

• Playing an active leading role in supply chain

• Providing strong support to the Satellite Program through quality livestock and feed supply, technical and technological advisory, veterinary and animal husbandry assistance, and most importantly a guaranteed market based on a fair pricing mechanism

• Creation of an active and effective association to safeguard and promote the interests of its members

• Offering lucrative and fair distribution of wealth creation amongst all parties

• Professional customer management at all levels comprising wholesalers, hypermarkets, food services and food processing clients